Spring Cleaning Tips: 5 Website Tests That Matter

Key Takeaways

“The secret of change is to focus all your energy not on fighting the old, but on building the new.” – Socrates

Just like your home, your website needs a good spring cleaning every once in a while.

April is the perfect time to refresh, refine, and reevaluate your digital presence, especially for nonprofits, universities, cultural institutions, wellness providers, and mission-driven businesses.

If your website is slow, cluttered, or confusing, you’re likely losing engagement and missing opportunities to connect with your audience.

That’s where the Beta Phase of our Brand, Build, and Beta process comes in.

Here are 5 essential tests you should run this April to make sure your website is ready to bloom and perform at its best.

1. Speed & Performance Test

🌐 Why it matters: A slow website turns visitors away before they even see what you offer. Page speed affects both user experience and SEO.

✅ What to check:

• Load time across desktop and mobile
• Largest Contentful Paint (LCP) and Time to Interactive (TTI)
• Hosting environment performance

🔧 Tools: Google PageSpeed Insights, GTmetrix, WebPageTest

2. Accessibility Test

♿ Why it matters: Your website should be inclusive for all users, including those with disabilities. Accessibility isn’t just ethical—it’s often a legal requirement for nonprofits and education institutions.

✅ What to check:

• Proper heading hierarchy (H1, H2, H3…)
• Alt text for all meaningful images
• Color contrast for readability
• Keyboard and screen reader navigation

🔧 Tools: WAVE Web Accessibility Tool, Axe DevTools, Lighthouse Audit

3. Mobile Responsiveness Test

📱 Why it matters: Over 50% of global web traffic comes from mobile. If your site isn’t mobile-friendly, you’re losing donors, students, or supporters.

✅ What to check:

• How your layout adapts on tablets and phones
• Touch target size (buttons, links)
• Scrollability and navigation flow

🔧 Tools: BrowserStack, Lambda Test, Responsively App

4. SEO & Meta Data Audit

🔍 Why it matters: SEO drives organic traffic. Meta descriptions and structured content help your audience find you on Google.

✅ What to check:

• Page titles and meta descriptions
• Heading structure and internal linking
• Keyword relevance and image alt tags
• Sitemap and robots.txt configuration

🔧 Tools: Yoast SEO (WordPress), Screaming Frog, Ahrefs, SEMrush

5. Conversion Path Test

🎯 Why it matters: If users can’t find what they need, they’ll leave. Clear navigation and calls-to-action (CTAs) are essential to guide your visitors toward meaningful engagement.

✅ What to check:

• Are your CTAs visible and action-driven?
• Is the donation, sign-up, or inquiry process smooth?
• Can users easily navigate to their goals in 3 clicks or less?

🔧 Tools: Hotjar (for heatmaps), Google Analytics, User testing tools like Maze or PlaybookUX

Let Your Website Bloom

Spring is a season of new growth, make sure your website is ready to grow with you.

These simple tests can help uncover hidden issues and highlight opportunities for improvement.

If you don’t have time to run these checks yourself, we can help.

At Goldlilys Media, we specialize in helping mission-driven organizations elevate their digital presence with strategy, structure, and support.

Through our Beta Phase, we make sure your website isn’t just beautiful, it works.

“Small improvements, consistently made, lead to stunning results.” – Robin Sharma