Frances is a true professional. She communicated regularly with us, met all deadlines and took the time to understand the Commission’s requirements for the website. I highly recommend her for her skills and proficiency.
SEO & GEO for Mission-Driven Organizations
SEO and Generative Engine Optimization built for durable visibility, not short-term ranking spikes.
SEO IS THE FOUNDATION AI SYSTEMS STILL PULL FROM
Being found by search engines and being cited by AI tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews now run on the same underlying signals: a strong entity, clean technical structure, and content that answers real questions directly.
We treat SEO and Generative Engine Optimization (GEO) as one connected system, not two separate services, because that's how search actually works now.
We treat SEO and Generative Engine Optimization (GEO) as one connected system, not two separate services, because that's how search actually works now.
SEO & AI Search Visibility Audit
A structured, seven-dimension audit covering schema, entity clarity, EEAT, local SEO, on-page structure, content architecture, and AI Density, not a generic keyword report.
Entity & Schema Clarity
Your organization's name, mission, and category stated consistently across your site, structured data, and third-party sources, so AI systems can confidently identify and cite you.
On-Page & Technical Foundations
Title tags, meta descriptions, heading structure, and crawlability corrected for both search engines and AI crawlers.
AI Crawler Access Verification
Confirming AI crawlers can actually reach your content, checking robots.txt, CDN-level bot settings, and JavaScript rendering before any other GEO work begins.
Content Structure for AI Extraction
Key pages structured to lead with direct answers AI systems can pull from.
Ongoing Measurement
Tracking both traditional rankings and AI citation presence.
SEO and GEO Built for Institutions That Need to Be Found: By People and By AI
SEO FAQs
SEO is how your website gets found on Google. It helps you show up when people search for the services or products you offer—bringing more visibility and traffic your way.
SEO is how you rank in traditional search results, built on keywords, links, site health, and technical structure. GEO (Generative Engine Optimization) is how you get cited inside AI answers from tools like ChatGPT, Perplexity, and Gemini. SEO is still the foundation both depend on, but ranking well no longer guarantees an AI system will cite you, the two now require deliberate, separate investment.
On-page SEO focuses on your website itself—like keywords, content, and site speed. Off-page SEO involves external strategies like backlinks that boost your authority.
Yes! But it’s not about stuffing them everywhere. Strategic, natural placement of relevant keywords helps Google understand your content.
A slow site frustrates visitors—and Google notices. Faster websites rank higher and keep visitors around longer.
Each platform weighs different signals. ChatGPT favors depth and Wikipedia-style sourcing, Gemini favors brand-owned domains with strong schema, Perplexity prioritizes freshness and original research, and Claude rewards source-backed reasoning with external validation. Across all of them, consistent entity information: your name, mission, and category stated the same way everywhere, is what earns confidence and citation.
Absolutely! Local SEO strategies like Google My Business optimization help you appear in location-based searches and attract nearby customers.
Content is king! Helpful, engaging, and well-optimized content not only ranks better but also keeps your audience informed and connected.
SEO is a long-term game, but worth the wait! Most businesses see significant improvements within 3-6 months of consistent optimization.
Yes! We offer monthly SEO services with our Sunlight Monthly Retainer to keep your website optimized, track results, and continuously improve your rankings.
Why Our Clients Trust Us
Frances has been working with my company, CogniStrength, for over a decade and I have been continually impressed with both her technical skills and excellent client service.
Ready to Grow Your Visibility and Impact?
Let’s work together to make your website an essential part of your audience’s online journey.
