“By failing to prepare, you are preparing to fail.” — Benjamin Franklin
July marks the halfway point of the year and the beginning of a season where audiences change online behavior. Whether they’re on vacation, attending summer events, or engaging with your organization through mobile devices, your website needs to be prepared.
At Goldlilys Media, we help mission-driven organizations stay digitally sharp through our Brand, Build, and Beta process. July is the perfect time to review your website’s performance, stability, and readiness, especially before the holiday lull or back-to-school ramp-up.
Here’s your quick tech check to ensure your website is ready for the months ahead.
With more users browsing from their phones during travel and events, mobile optimization is crucial.
A slow site in July is a missed opportunity for summer traffic.
The start of Q3 is a great time to review analytics and ensure your goals are still aligned.
Data isn’t helpful unless it guides decisions.
July is often light on staff availability. Make sure your content pipeline is automated or pre-scheduled.
Consistency builds trust, even when you’re out of office.
Double-check forms, donation flows, sign-up pages, and search functions.
A broken form during a peak campaign could cost you donors or attendees.
Site maintenance often gets pushed aside during busy seasons. Make time now to:
A secure site builds credibility, and peace of mind.
As people’s habits shift in the summer, your website should reflect that. Content that resonates in the spring may feel out of touch by July. Audit your key pages to make sure they:
Your website is your most visible team member, make sure it’s dressed for the season.
Even the best-designed websites need human support behind the scenes. Make sure your team knows how to perform basic tasks:
If you work with a rotating team, volunteers, or staff with limited tech experience, now is the time for a quick refresher or SOP doc.
A confident team makes for a confident web presence.
July isn’t just a lull, it’s also full of engagement potential. From Independence Day campaigns to summer events and fundraisers, make sure your website supports:
Think about what your audience is doing right now and how your website can meet them where they are.
Visibility is valuable, but engagement is what creates momentum.
Prepare your team for unexpected issues while key staff are away.
A quick tech check now saves you stress later. July is a unique opportunity to stay ahead while others are distracted. Whether it’s mobile optimization, security updates, or ensuring forms work seamlessly, each action helps your site support your mission all month long.
Need help running your tech check? Let’s make sure your website is summer-ready.
“The best preparation for tomorrow is doing your best today.” — H. Jackson Brown, Jr
Frances Naty Go, Founder of Goldlilys Media, transforms websites into strategic masterpieces for museums, nonprofits, health & wellness brands, higher education, life sciences, and travel companies. With a Computer Science degree from UC San Diego, she specializes in creating digital experiences that educate, engage, and inspire action. Every website she builds is designed to amplify missions and create meaningful connections. Ready to make your digital presence unforgettable?
