It’s time for a redesign when your website no longer reflects your brand, feels outdated, or fails to convert visitors. Common signs include slow performance, poor mobile experience, or a disconnect between your current mission and your online presence.
A successful redesign goes beyond visuals. It should start with brand clarity, followed by updated content, improved user experience, SEO optimization, and accessibility. The process moves from defining your identity to launching and testing a site that supports your long-term goals.
Begin with clear goals, like increasing engagement or conversions, and track metrics after launch. Work with a developer who focuses on both aesthetics and functionality to ensure your redesigned site isn’t just beautiful, but strategic, scalable, and built to perform.
“The best way to predict the future is to create it.” – Peter Drucker
Redesigning your website is an opportunity to enhance its functionality, improve user experience, and better communicate your mission to your audience. Your website should function as a dynamic tool to engage visitors, provide valuable information, and support your organizational goals.
Whether you’re in Culture & Education, Life Science & Technology, Health & Wellness, Nonprofits, Performing Arts, or Travel & Tourism, this checklist will guide you through a stress-free website redesign using our proven Brand, Build, and Beta phases.
A successful website redesign starts with a clear understanding of your brand. This phase is about defining who you are, what you stand for, and how to connect with your audience. Here’s what to do:
Your brand is the foundation for your website’s design and functionality. Skipping this phase is like building a house without a blueprint.
Once you’ve defined your brand, it’s time to turn it into a functional, engaging website. The Build phase focuses on creating a strong foundation, structured framework, and polished final touches.
A great website is not just about looking good—it’s about seamless functionality. Every element should serve a purpose.
The Beta phase is all about ensuring your new website is ready for the world. This includes testing, tracking, and training.
A website redesign doesn’t stop at launch. Regular tracking and maintenance ensure long-term success.
By following the Brand, Build, and Beta phases, you can transform your website into a valuable resource that supports your audience and achieves your goals. Whether you’re in Culture & Education, Life Science & Technology, Health & Wellness, Nonprofits, Performing Arts, or Travel & Tourism, this approach ensures a thoughtful and effective redesign.
Take these steps to ensure your next website redesign is thoughtful, effective, and impactful.
“Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau
Frances Naty Go is the founder of Goldlilys Media, where she helps mission-driven organizations turn their websites into clear, durable systems that support meaningful work over time. She works with museums, nonprofits, health and wellness brands, higher education, life sciences, travel organizations, and expert-led businesses.
With a background in Computer Science from UC San Diego, Frances brings a thoughtful, strategic approach to building digital experiences that educate, orient, and build trust, without unnecessary complexity.
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