Rich Yumul praises Frances for her expertise and dedication in delivering complex, high-profile web development projects with precision and reliability.
The Website Masterpiece Journey
A Website Built to Support Your Mission - Not Just Your Launch
A full rebuild for established organizations whose website no longer reflects the work they're doing - built to last for years rather than seasons.
The Three Phases of Every Website Masterpiece
Every project follows our structured process:
Brand → Build → Beta
This framework ensures your website begins with clarity, is built with stability, and launches with confidence.
Websites Grow Like Living Systems
Organizations evolve over time, and their websites should evolve with them.
Rather than forcing every project into the same scope, the Website Masterpiece Journey supports growth in stages, beginning with a strong foundation and expanding as your organization’s needs become more complex.
That’s why our projects are structured as:
Sprout → Growth → Bloom
Each level reflects a different stage in the evolution of your digital presence.
Choose the Level That Matches Your Needs
Each level supports a different stage of organizational complexity, allowing your website to grow thoughtfully as your programs, audiences, and systems evolve.
🌱 Sprout Project
Investment begins at $18,000
Your story, clearly told.
A custom website built around how your organization works. Your team keeps it current without a developer.
What’s included, and why it matters
- Strategic structure: visitors find what they need, fast
- Custom design: your website reflects the quality of your work
- Structured content for exhibitions, programs, and events: staff add new items by filling in fields, not rebuilding pages
- Easy-to-manage WordPress: your team updates content with confidence
- SEO and AI search visibility: people find you on Google and AI tools
- Accessibility and performance: every visitor can use your site, and you reduce legal risk
- Email deliverability: your messages reach inboxes, not spam
- Testing, training, and one month of support: you launch ready to manage what was built
Best for
Established organizations that need a strong foundation without complex integrations.
The result
A website your organization trusts and your team can manage.
🌿 Growth Project
Investment begins at $30,000
Your community, connected.
Everything in Sprout, plus systems that turn visitors into participants.
What’s included, and why it matters
- Discovery and architecture planning: a clear plan prevents costly rework
- Reusable content types with filtering: visitors sort by what matters to them
- Membership portals and role-based access: members have a reason to return
- E-commerce, membership, directory, or learning platforms: your website supports revenue directly
- Secure payments and accounts: supporters trust you with their information
- Integrations with your tools: no more copying data by hand
- Content migration: your existing content comes with you, better organized
- SEO, AI visibility, accessibility, and performance: extended across a larger site
Best for
Organizations whose website supports programs, membership, or revenue.
The result
A website that supports how your organization operates.
🌸 Bloom Project
Investment begins at $50,000
Your institution, fully integrated.
Everything in Growth, built for connected systems and complex data.
What’s included, and why it matters
- Technical architecture planning: connected systems work together from day one
- Large-scale content, data, and LMS migrations: your history and search visibility stay intact
- CRM, API, and platform integrations: your website becomes part of daily operations
- Automations and dashboards: routine tasks run on their own, and leadership sees results
- Multiple locations, programs, or languages: structured in the simplest way that serves them, using multisite only when it truly helps
- Advanced roles and workflows: larger teams contribute safely
- Enterprise performance and security: your site holds up under heavy traffic
- Comprehensive launch planning: complex launches happen without disruption
Best for
Institutions with complex systems, large migrations, or advanced integrations.
The result
A connected platform built for long-term growth.
Not Sure Which Level Fits?
Start with clarity before committing to a major website decision.
Our 9-Step Journey: From Vision to Launch
Every project follows the same structured progression.
The depth and complexity simply adjust based on your organization’s needs.
The depth and complexity simply adjust based on your organization’s needs.
Brand
01
Discover
Understand your mission, programs, and audience to uncover what makes your organization distinctive.
02
Define
Clarify your goals, priorities, and audiences to establish a clear strategy and site architecture.
03
Design
Translate strategy into visual direction, messaging, and page structures that reflect your organization’s identity.
Build
04
Foundation
Establish a secure, scalable, and SEO-ready technical environment.
05
Framework
Develop structured layouts, content systems, and intuitive user flows.
06
Furnishings
Add visuals, content, and interactive elements that bring the website experience to life.
Beta
07
Testing
Optimize performance, accessibility, and reliability across devices.
08
Tracking
Configure analytics, SEO, and GEO tools to measure engagement and guide future improvements.
09
Training
Prepare your team to confidently manage and maintain the website moving forward.
You don’t need to memorize the process, that’s our job.
Your role is clarity. Ours is thoughtful execution.
Your role is clarity. Ours is thoughtful execution.
What Organizations Gain From This Process
The Website Masterpiece Journey is designed to do more than launch a website. It creates a digital foundation that continues supporting your organization long after the project is complete.
Through this process, organizations gain:
- Clarity - a website structure that clearly communicates your mission, programs, and priorities
- Stability - a dependable platform that remains manageable and adaptable as your organization evolves
- Alignment - leadership, staff, and audiences can easily understand and navigate your digital presence
- Longevity - a thoughtfully built system that avoids constant rebuilding and unnecessary technical debt
The goal is not simply to launch a website.
The goal is to create a digital environment that continues supporting your work for years to come.
Our Pillars
Every masterpiece begins with curiosity, grows through creativity, and thrives on connection.
Does Your Website Still Fit Where You're Headed?
A five-part checklist to help museums, nonprofits, and mission-driven organizations assess whether your website needs a redesign, a rebuild, or something else entirely.
The Website Masterpiece Journey FAQs
We clarify your goals, audience, and priorities so every design and build decision is intentional, not reactive.
Your input is most important here. Once clarity is established, we guide decisions to keep things efficient.
That’s expected. The Brand phase exists specifically to create that clarity before anything is built.
Yes. We work with existing assets and refine or extend them as needed.
No. It prevents delays later by avoiding rework and misalignment during Build.
We facilitate decisions using your goals and audience as the anchor, not personal preference.
Clear direction, site structure, and alignment, not abstract documents that sit unused.
Timelines can be compressed in some cases, but the Brand phase cannot be skipped without risking misalignment during Build. Organizations that rush clarity almost always spend more time correcting direction mid-project than they would have spent establishing it at the start. We work efficiently within your timeline, but we do not trade clarity for speed.
Every site is custom-built around your needs, not a template with swapped content.
Yes. Mobile responsiveness and usability are built into every decision.
Yes, within the agreed scope. Larger changes are evaluated intentionally to protect timelines and quality.
By anchoring decisions to the Brand phase and clearly defining what each project level supports.
We pause, reassess, and determine whether the project still fits the selected level.
Through structured development, optimization, and testing, not last-minute fixes.
Yes. The Training step is designed specifically for this. By the end of the project your team will be able to update content, images, program pages, and posts without contacting the original builder. More advanced changes, plugin updates, system-level modifications, new integrations, are best handled through the Sunlight Monthly Retainer to protect the stability of what was built.
Timelines vary by complexity, but expectations are set clearly before development begins.
To test, refine, and prepare the site for launch with confidence.
Performance, accessibility, SEO readiness, usability, and cross-device compatibility.
Yes. Beta exists specifically for refinement and final adjustments.
We deploy the site carefully and verify everything is functioning as expected.
Yes. We train your team so you feel confident managing updates post-launch.
Every project includes one complimentary month of post-launch support to address any issues related to the launch.
After that period, we recommend continuing with the Sunlight Monthly Retainer for ongoing maintenance, updates, and monitoring to keep your site secure, stable, and performing well over time.
Yes. Core SEO elements like meta titles, descriptions, and schema are prepared before launch. Final steps such as canonical tags, analytics, search console setup, and redirects are completed after launch once the live domain is in place.
SEO is prepared before launch and completed after, intentionally, not reactively.
When the site is stable, tested, and your team feels ready to use it.
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Why Our Clients Trust Us
I highly recommend Frances for her ability to collaborate with designers, solve complex problems, and maintain a high quality of excellence throughout her work.
Begin with the Right Foundation
If you're ready to strengthen your organization’s digital foundation, the next step is a focused conversation about scope and priorities.
