Why and How Is Brand Identity Beneficial For Your Business?

It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story. – Patrick Rothfuss

Knowing who you truly are will reveal a lot about who your target audience will be. Why? The connection you create from your own personal views and experiences can have a positive influence on how your audience will view your business. The more your ideal customers resonate with your identity, the more they will feel close to your brand, and the more likely they will recommend your business to their family, friends and acquaintances.

With the help of the internet, having a personalized website offers additional boosts that can extend your reach throughout the world. But you may wonder why is a personalized website better than creating it from predefined templates? To answer this question, first we have to define what does identity and personality mean to you?

Why Is It Important To Be Unique?

One of Goldlilys Media’s philosophies is Uniquely Creative. I believe that every person has their own unique individuality that shines if only he/she shows more of their personality. Likewise, for your business to stand out from the crowd, wouldn’t it be much simpler to do that if you do demonstrate how different your business can be? But how can it be different, if your website is similar to other websites in the world? How can your audience remember your uniqueness, if your website looks boring because they keep seeing the same template over and over again?

To be different is to know who you are, know what you love, know what you don’t love and know what makes you … you. From that, who do you envision your business to attract and why? One of the ways to determine a brand identity is to create a business persona.

What Is A Persona?

From observing and learning tips during UX Speakeasy Presentations, A List Apart, from designers and taking marketing workshops, creating personas for your business is essential. Try to picture your business as a person with its own identity. In terms of website design and interaction, what does your personified business do?

1. Is it serious, is it fun, or is it somewhere in between?
2. Can it be used during working hours, during playtime or daily life?
3. Does it have unique features, marks, symbols or mascots that people can always recognize?
4. What does it like and dislike?
5. What are its strengths and weaknesses?
6. How does it communicate? Is it more visual, wordy or a balance of both?
7. How would others interact with it and how would it interact with others?

With this information, does it help you know more about what your business is capable of? If so, what do you think is the best way to exhibit those capabilities?

Goldlilys Media’s role is to carefully craft a memorable online experience for your target audience coming from the persona you have answered above. Remember everyone is meant to be different and so is your business. We will help you reach the right customers, and avoid the ones who may create problems in the future if they don’t fit within your business persona and brand identity.