Foundation establishes the technical infrastructure: hosting, security, platform configuration, accessibility setup, and the structural base the entire site will run on. Framework builds the page architecture and navigation: how content is organized, how audiences move through the site, and how the structure serves the goals defined in the Brand phase. Furnishings populates that structure with content: text, imagery, and the specific elements that bring each page to life.
Each phase depends on the one before it. Furnishings added to an incomplete Framework creates visible inconsistency. Framework built on a weak Foundation creates fragility that surfaces after launch.
WCAG 2.1 AA compliance is addressed during the Foundation phase, not added as a post-launch checklist item. This includes proper heading structure, alt text for images, keyboard navigation, color contrast ratios, and form accessibility. For federally funded organizations, Section 508 requirements are additionally addressed. Accessibility built into the Foundation is significantly less expensive than accessibility retrofitted onto a finished site, and for organizations whose audiences include people with disabilities, it is an obligation rather than an option.
Common integrations for mission-driven organizations include donation platforms, CRM systems, event management tools, membership portals, email marketing platforms, appointment booking systems, and ticketing platforms. Every integration is configured and tested during the Build phase before content is added. Integrations requested after the Build phase has begun are treated as scope additions and priced accordingly.
The clearer your organization is about required integrations before the project starts, the more accurately the project can be scoped and the fewer surprises arise mid-build.
Content is the responsibility of your organization unless copywriting is specifically scoped as part of the project. The Framework phase builds the structure that content will live in, and the Furnishings phase populates it. Organizations that arrive at the Furnishings phase with organized, current, approved content move through that phase significantly faster than those who are developing content in parallel with the build.
The Define step of the Brand phase includes a content inventory and content plan specifically to prevent this bottleneck.
Most Website Masterpiece Journey is built on WordPress with Breakdance Builder: a platform chosen for its flexibility, long-term maintainability, and the degree of control it gives organizations over their own content after launch.
The platform decision is made during the Foundation phase based on your organization's specific requirements - content complexity, integration needs, team technical capacity, and long-term scalability. Organizations that arrive with a preferred platform that does not align with their actual needs are advised accordingly during the Discover step.
SEO and AI search visibility are addressed as structural requirements during the Build phase rather than optimizations added at the end. This includes proper heading hierarchy, schema markup, structured data for FAQPage and LocalBusiness where applicable, page speed optimization, clean URL structure, and content organized around the specific questions your audiences are asking.
The Tracking step of the Beta phase confirms that Google Search Console and analytics are configured correctly before launch so performance can be monitored from day one.
She is very responsive, reliable and a great communicator. I highly recommend Frances Naty Go and her company, Goldlilys Media, as a web designer and developer who will work closely with you to make the process simple and get you a leading-edge website you can be proud of.
Frances displayed a high degree in patience in making our dreams come true as much of our decision making was by committee which can be a challenge to some. Frances is the ultimate professional.
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