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Sunlight Monthly Retainer

Ongoing care for websites that need to stay reliable, secure, and up to date.

After launch, your website isn’t finished, it’s in use. Content changes, systems update, and small issues can quietly turn into bigger problems without regular attention.

The Sunlight Monthly Retainer provides ongoing support to keep your website stable, optimized, and easy to manage, so your team can focus on the work that matters.

What’s Included

  • Core, plugin, and theme updates
  • Daily backups and uptime monitoring
  • Database optimization and performance tuning
  • Security monitoring and malware scans
  • SEO and accessibility improvements
  • Email deliverability verification
    (SPF, DKIM, DMARC)
  • Cookie consent and privacy compliance
  • Ongoing content and design updates
  • Priority support

Choose the Support Level That Fits Your Website

Flexible, ongoing care for evolving websites.

The Sunlight Monthly Retainers provide a reliable website support that adapts as your needs change, keeping your site secure, current, and performing without unnecessary complexity.
Seed Maintenance Package

🌱 Seed Retainer

Foundational support to keep your website secure, updated, and running reliably.

Includes:

  • Core, plugin/module, and theme updates
  • Security monitoring and issue resolution
  • Daily or weekly backups
  • Uptime monitoring
  • Ongoing website health checks and fixes

Best for:

Organizations that need dependable website care and peace of mind, without ongoing changes.

sprout project

🌿 Sprout Retainer

Ongoing improvements & visibility support.

Everything in Seed, plus hands-on updates to keep your site fresh, accessible, and discoverable.

Includes:

  • Up to 5 hours/month of content, design or functionality updates
  • Performance and speed improvements
  • SEO content enhancements
  • Accessibility (ADA/WCAG 2.1) support
  • Form and conversion improvements
  • Functionality fixes
  • Analytics snapshot with recommendations

Best for:

Organizations making regular updates and improvements to stay visible and effective online.

growth package

🌳 Growth Retainer

Strategic optimization & priority support.

Everything in Sprout, with proactive strategy and deeper optimization for websites that actively support programs, revenue, or engagement.

Includes:

  • Up to 10 hours/month of proactive improvements and enhancements
  • Monthly analytics & strategy review
  • UX improvements (navigation, layout, clarity)
  • Integration support (CRM, email, automation tools)
  • Priority turnaround

Best for:

Organizations relying on their website for donors, members, registrations, education, or ongoing programs.

bloom package

🌸 Bloom Retainer

Fractional digital department.

Everything in Growth, with expanded capacity and strategic partnership for complex, evolving digital needs.

Includes

  • Up to 20 hours/month of design, development, and support
  • Priority access with expedited timelines
  • Dedicated communication channel (Slack/Discord/ClickUp)
  • Quarterly UX/UI enhancement review
  • Campaign + event landing pages
  • Conversion testing (A/B testing)
  • Monthly reporting with insights and recommendations

Best for:

Organizations that need continuous digital support, strategic oversight, and ongoing optimization across initiatives.

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No Wasted Hours,
No Surprises

Your monthly support adjusts to actual usage, so you only pay for the level of care your site needs.

Sunlight Monthly Retainer FAQs

Websites change over time. Regular care prevents small issues from becoming bigger problems and keeps your site reliable, secure, and easy to manage.

Ongoing support covers updates, monitoring, security checks, performance improvements, and content or design changes based on your plan level.

We monitor for vulnerabilities, apply updates safely, and address issues promptly to reduce risk and downtime.

Yes. Your site is backed up regularly so it can be restored quickly if something unexpected happens.

We’re alerted quickly and investigate the issue to restore your site as soon as possible.

The Sunlight Monthly Retainer has four tiers. Seed is $150 per month for foundational care: core updates, security monitoring, backups, and uptime monitoring. Sprout is $750 per month and adds up to five hours of content, design, or functionality updates plus SEO tune-ups and an analytics snapshot.

Growth is $1,500 per month and includes up to ten hours of proactive improvements, monthly strategy and analytics review, UX enhancements, accessibility support, and integration support. Bloom is $3,000 per month and functions as a fractional digital department with up to twenty hours of design, development, and support, priority access, and comprehensive monthly reporting.

Tiers are flexible and can be adjusted month to month based on your organization's needs.

Additional hours beyond your monthly allocation are billed at the standard hourly rate of $180 per hour. Organizations enrolled in an active retainer receive a preferred partner rate of $150 per hour for any work outside the included scope. Unused hours do not roll over unless a carryover request is approved in advance.

Any new features, substantial enhancements, redesigns, migrations, or integrations outside the selected tier require either a separate written agreement or a revised retainer tier. Goldlilys Media will always notify you before performing work that exceeds the included scope so there are no surprises.

You’ll submit requests through a simple, organized system so nothing gets lost and priorities are clear.

You’re billed based on actual usage. If your needs are lighter, your support level adjusts accordingly.

If usage increases, your plan scales naturally to match what your website needs that month, no surprises.

Yes. Ongoing care allows us to make steady improvements in these areas over time rather than treating them as one-time tasks.

You can update content like text or images yourself. Ongoing support is recommended for updates, security, and system-level changes that require care and coordination.

The retainer requires a minimum three-month commitment. After the initial term, either party may end the agreement with written notice.

Yes. The tier structure is designed to be flexible. If your needs are lighter one month or more intensive another, your support level can adjust accordingly. If no higher tier is selected in a given month, services default to the Seed level.

Every tier includes reporting appropriate to the level of service. Seed includes a brief monthly summary of maintenance and updates completed. Sprout adds an activity summary with high-level SEO, performance, and accessibility snapshots. Growth includes insight-driven reporting with analytics highlights and recommendations. Bloom includes comprehensive reporting with insights, trends, and strategic guidance.

Support is designed to reduce risk, save time, and keep your website dependable as your organization grows.
Goldlilys Media Sunlight Monthly Retainer

Protect the foundation of your website masterpiece.

We’ll manage updates, performance, and security so your site continues to support your mission reliably over time.

Masterpiece Website Muse

Notes on web strategy for organizations doing work that matters, sent occasionally, never as filler.

Take This Checklist Into Your Next Internal Conversation

A printable PDF version, designed to share with your leadership team, board, or communications committee before a website decision begins.
By submitting this form you are subscribing to Masterpiece Website Muse, notes on web strategy for organizations doing work that matters.

Begin Your Single Page Masterpiece

You're scheduling the Strategy Kickoff, where we begin shaping your page around your mission, your audience, and the work it needs to carry.

The investment is $5,000, paid in full at scheduling or in two payments of $2,500, at scheduling and at launch.

Delivered within six to eight weeks.

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