Themed the Front-End using Fusion Subtheme from a Photoshop designed by Saemidori Designs, CSS and XHTML. Customized the look and feel of the site according to how they want sections to be defined. Each section has its own "style", which can be seen by the color changes.
Lots of Q&A between the designer and I, the developer/themer, to get exactly what they want out of the site. For that reason, made sure that adding contents to a section makes sense to a non-technical company and that user interface is straight forward.