Search engine optimization (SEO) never stays the same for long. Google rolls out a new update every couple of months, and sometimes, it can seem like you have to start learning what it's all about over again once it happens.
Of course, the changes they're making are for the better, and local searches are much more valuable now than they were a few years back. Still, keeping track of an ever-changing algorithm can get tiring. So, many people wonder if the importance of local SEO for small businesses is high enough for them to bother with it.