Businesses will frequently experience high bounce rates and immediately assume there is something wrong with their marketing. However, your website may be the culprit more often than you think. If you want to stay competitive in the online market space, you can’t afford to lose business due to site issues that are easy to fix. It’s vitally important to understand how website loading speed affects your bottom line and what you need to do to improve it.
Do you know your business’s brand identity? Some owners tend to overlook this very important aspect of their business. In fact, some companies go out of business without ever knowing what their brand identity was.
It’s a sad reality, but your business doesn’t have to suffer the same fate. You reading this now is a sign for you to start establishing this for your business. So in this post, we’ll talk about what brand identity is, how you can build it, why you need it in the first place.
It’s been a tough year to be a business owner. Whether you’re starting a new business, trying to keep an established business afloat, or racing to keep up with pandemic-induced demand, COVID-19 has kept business owners on their toes — and on edge.
It’s an unfortunate truth that most entrepreneurs have to face: not every business idea will work out. Sometimes, no matter how well you plan or how much hard work you put into your dream, it just doesn’t pan out the way you’d imagined.
Many small business owners dream of finding simple and effective opportunities for growth. If that sounds like something that you would enjoy, don’t overlook investing in technology. There are certain options out there that are not only simple and effective, they ultimately can play a key role in taking your small business to the next level.
Does your website still reflect who you were when you first started your business or have a lot of things changed?