SEO & AI Search Visibility Audit
Curious where you stand? See your score first - no signup required.
Why This Exists
Websites rarely lose visibility because of what they say.
They lose visibility because of how they're built. If your site isn't structured in a way that search engines and AI tools can read, evaluate, and trust, it isn't being found the way it should be.
Most organizations discover this the wrong way: a funder who can't find them, a peer referral that goes cold because the site didn't hold up under research, or a search that shows another organization instead.
For organizations accountable to boards, funders, and the communities they serve, that kind of invisible gap carries real consequences.
Before deciding what to fix, we clarify what's actually broken.
Not what might help.
What's necessary.
What We Work Through
It's a structured review across three layers that determine exactly how your site is performing, and where it isn't.
Together, we clarify:
The Three Layers of Review
SEO Foundations
The technical health of your site: how it's built, how fast it loads, how search engines crawl and index it, and whether your on-page structure is working in your favor or against it.
Why this matters:
If the foundation is compromised, no amount of content effort will compensate. These issues are often invisible to the organization and consequential to search engines.
Where accessibility gaps affect how search engines or AI tools read your content: missing alt text, broken heading structure, contrast issues - those are flagged as findings as well.
Scored across two dimensions: On-Page SEO and Local SEO.
AI Search Visibility
How your content is structured and marked up for AI-powered tools, including ChatGPT, Claude, Google AI Overviews, Gemini, and Perplexity, the tools your audiences increasingly use to research organizations before making contact.
Why this matters:
Traditional SEO and AI search visibility are not the same problem.
A site can rank reasonably in Google and still be invisible to AI tools. This layer addresses both.
Scored across three dimensions: Schema and Structured Data, AI Entity Clarity (including a direct comparison against peer organizations), and AI Density.
E-E-A-T Signals
Experience, Expertise, Authoritativeness, and Trustworthiness - the credibility framework Google and AI engines use to evaluate whether an organization's site deserves to be surfaced, cited, or recommended.
Why this matters:
For mission-driven organizations, E-E-A-T isn't a technical checkbox.
Funders, partners, board members, and the public use these same signals, consciously or not, to assess whether your organization is credible.
If your site isn't communicating that clearly, your credibility gap is larger than it appears.
Scored across two dimensions: Experience, Expertise, Authority & Trust signals, and Content Architecture, the pages and structure needed to demonstrate them.
How the Audit Works
Independent Review
Written Report
Working Session
The report is yours to keep and can inform your next step whether you continue with Goldlilys Media or another partner.
Anything reviewed or discussed during this audit: your site, your internal notes, anything shared in the working session, stays confidential and is used only for this engagement.
Who This Is For
This audit is designed for organizations that:
- Have an existing website that is publicly live
- Suspect their site isn't being found, but aren't sure where the breakdown is
- Are preparing for a larger website decision and want to understand their current visibility before committing
- Need a clear, documented picture of their SEO and AI search position to inform internal decisions or board conversations
If the question is why aren't we showing up, and the answer needs to be defensible to leadership, this is the right place to begin.
Not sure if AI search visibility applies to your organization? Read the guide →
Who This Is Not For
This audit isn't the right first step if your website is still in early build, you're not planning to act on findings within the next two quarters, or you're looking for guaranteed ranking or traffic numbers rather than a structural diagnosis.
Investment
$2,000
Conducted by Frances Naty Reyes Go, Founder of Goldlilys Media, who has run SEO and AI visibility audits for museums, nonprofits, and cultural institutions in California.
This is a standalone diagnostic engagement that includes an independent review, a written PDF report, and a working session to walk through findings together.
A note on implementation
Implementation is optional after the audit, there is no obligation to continue. If implementation is needed, it must follow an audit completed with me, as the findings I act on need to be findings I can stand behind.
If we move forward, scope, timeline, and pricing are determined by what the audit finds. Nothing begins until we both agree on what's included.
Why This Step Matters
Visibility problems compound quietly.
When the right issues are identified and addressed in the right order, everything that follows becomes more effective: content efforts, design decisions, implementation work, and long-term credibility.
When the wrong issues are addressed first, or the right ones are missed entirely, even good work underperforms.
This audit ensures your next visibility decision is proportionate, documented, and grounded in what your site is actually doing.
Frequently asked questions
The independent review is completed within five business days of booking. The written report is delivered 48 hours before your working session. The working session runs 60 minutes. From booking to completed session, most organizations move through the full process within two weeks depending on scheduling availability.
Yes. Since paid sessions can't be rescheduled directly through the booking system, email goldlilys@goldlilys-media.com at least 48 hours before your scheduled time and I'll find a new slot. Requests with less notice, or missed sessions without notice, will need to be rebooked.
The report scores seven dimensions: schema and structured data, AI entity clarity (including a direct comparison against two to three peer organizations), E-E-A-T signals, local SEO, on-page SEO and AI crawler accessibility, content architecture, and a composite AI Density score, the volume and consistency of information about your organization that AI systems can confidently retrieve and cite. Each finding is prioritized as Critical, High, or Medium, with a recommended path forward.
Yes. The report provides an objective, third-party assessment of your organization's current digital visibility - what is working, what is not, and the recommended path forward. Several organizations have used it to support internal decision-making, board conversations about website investment, and grant applications requiring documentation of technology capacity needs.
