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Brand

Discover, define, and design a brand that captivates and connects with your ideal audience.

Branding Highlights

traditions

What Are Your Core Values And Traditions?

“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.” – Mahatma Gandhi Holidays are a time when families get together, share food, laughter and fun. There are festive traditions like…
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everyone has a story

Essential Elements of Powerful Brand Storytelling

Creating powerful brand storytelling is essential to building and sustaining a successful business. By crafting an engaging narrative, businesses can create a memorable image that consumers will latch onto. Creating a consistent brand image can help establish credibility and trust among your target audience. This can help them see you…
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startup business looking at their ecommerce site

7 Common Web Design Mistakes Small Businesses Make

You actually don’t need a lot of money to design a quality website. You can achieve fantastic results with nothing more than careful planning and some effort. However, we still frequently run into amateurish websites that fail to avoid these 7 common web design mistakes small businesses make. Carefully go…
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user experience

How Does User Experience (UX) Influence Behavior?

“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.” – Thomas Mann What is your name? Where were you born and raised? Do you speak multiple languages? How many siblings do you have? How do you prepare every morning? What kind of…
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many emojis showing people's emotions and behaviors

How Does Your Behavior Affect Your Reality?

Human behavior flows from three main sources: desire, emotion, and knowledge. – Plato Whenever you take action, you made a decision. Decisions come from choices or options that are present at that given time. But what made those options available in that moment? The answer is human behavior. From observation…
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who are you

Who Are You?

“A great business has to have a conscience. You have to know who you are and who you are not.” – Howard Schultz How do you define who you are? How do you differentiate yourself from whom you are not? How do you show who you are to others and…
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All Branding Insights & Inspiration

who are you

Who Are You?

“A great business has to have a conscience. You have to know who you are and who you are not.” – Howard Schultz How do you define who you are? How do you differentiate yourself from whom you are not?…
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labels

Why Do Labels Exists?

“Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of ‘crackpot’ than the stigma of conformity.” – Thomas J. Watson Who determines what a word…
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business is like flying a plane

How To Fly?

“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” – Henry Ford If you have a superpower, what would it be? My answer is always “I want to fly”. Flying…
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Water filter and a glass over white background

How Does Filtering Data Affect Quality?

There is a time and a place for things. Sometimes one needs to put a filter on oneself. That can be a good thing. – Tori Amos You are what you watch, listen to and do. Watch something sad and…
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empty open book, old accessories and post cards. sentimental vintage background

What Is A Better Way To Organize Time and Space?

The key to organizing an alternative society is to organize people around what they can do, and more importantly, what they want to do. – Abbie Hoffman With the entire world’s information available just a few keystrokes away, why is…
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seamless pattern with retro keys - vector illustration

How Is Pattern Recognition Useful?

Your self-image is your pattern! Every thought has an activity visualized. Every activity belongs to a pattern. You identify with your pattern or thought. Your patterns lead your life. – J. G. Gallimore Patterns exist everywhere. Our thoughts create our…
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baton

How Is Conducting An Orchestra Related To Managing a Business?

I believe that every human being endowed with intelligence, memory, and strength of character bears within him a little of the supernatural as well. The highest purpose of the conductor is to release this superhuman potential in every one of…
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tetris

How Is Simplicity Similar to Playing Tetris?

Everything should be made as simple as possible, but not simpler. – Albert Einstein What is simple? Is there a magical activity that allows simplicity to happen? Why are there some people who make complex tasks simple while others make…
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