She is very responsive and able to handle all aspects of programming. The IFMA San Diego website won Excellence in Web Communications at our annual IFMA conference in 2018. I recommend Frances’ services without hesitation.
Every project follows our structured process:
Brand → Build → Beta
This framework ensures your website begins with clarity, is built with stability, and launches with confidence.
Organizations evolve over time, and their websites should evolve with them.
Rather than forcing every project into the same scope, the Website Masterpiece Journey supports growth in stages, beginning with a strong foundation and expanding as your organization’s needs become more complex.
That’s why our projects are structured as:
Sprout → Growth → Bloom
Each level reflects a different stage in the evolution of your digital presence.
Starting at $12,000
Build your foundation.
A thoughtfully designed website that establishes clarity, credibility, and trust - with the right structure in place to support your organization as it grows.
Sprout is focused on the essentials that make a website effective: strategy, structure, messaging, presentation, and a strong technical foundation.
Includes
Best for
Small organizations, early-stage nonprofits, and businesses that are ready to move beyond a DIY website and establish a professional, structured digital presence they can build upon.
The result
A website with a clear purpose, thoughtful structure, and professional presentation, built as a foundation for what comes next.
Starting at $20,000
Expand your reach.
A flexible website platform designed to actively support your programs, revenue, and engagement - not simply a place people visit, but a digital system your organization can rely on.
Growth gives your organization the structure and flexibility to serve multiple audiences, offerings, and goals while creating room to evolve as your needs change.
Includes
Migration projects are not included in the standard Growth scope.
Best for
Organizations whose website plays an active role in programs, engagement, commerce, or revenue and need a flexible platform that can grow alongside their organization and mission.
The result
A website that does more than communicate, it supports how your organization operates, engages its audiences, and delivers value.
Starting at $32,000
Built to scale.
A custom digital platform engineered for organizations whose operations depend on integrated systems, complex data, advanced workflows, or large-scale digital infrastructure.
Bloom goes beyond a traditional website to provide the technical architecture needed to connect systems, automate processes, manage complex information, and support long-term growth.
Includes
Best for
Established organizations with complex digital ecosystems, large-scale migrations, sophisticated integrations, or system-level requirements that extend beyond the capabilities of a traditional website.
The result
A connected, scalable digital platform engineered around the organization's systems, data, workflows, and long-term growth.
Start with clarity before committing to a major website decision.
The Website Masterpiece Journey is designed to do more than launch a website. It creates a digital foundation that continues supporting your organization long after the project is complete.
Through this process, organizations gain:
The goal is not simply to launch a website.
The goal is to create a digital environment that continues supporting your work for years to come.
We clarify your goals, audience, and priorities so every design and build decision is intentional, not reactive.
Your input is most important here. Once clarity is established, we guide decisions to keep things efficient.
That’s expected. The Brand phase exists specifically to create that clarity before anything is built.
Yes. We work with existing assets and refine or extend them as needed.
No. It prevents delays later by avoiding rework and misalignment during Build.
We facilitate decisions using your goals and audience as the anchor, not personal preference.
Clear direction, site structure, and alignment, not abstract documents that sit unused.
Timelines can be compressed in some cases, but the Brand phase cannot be skipped without risking misalignment during Build. Organizations that rush clarity almost always spend more time correcting direction mid-project than they would have spent establishing it at the start. We work efficiently within your timeline, but we do not trade clarity for speed.
Every site is custom-built around your needs, not a template with swapped content.
Yes. Mobile responsiveness and usability are built into every decision.
Yes, within the agreed scope. Larger changes are evaluated intentionally to protect timelines and quality.
By anchoring decisions to the Brand phase and clearly defining what each project level supports.
We pause, reassess, and determine whether the project still fits the selected level.
Through structured development, optimization, and testing, not last-minute fixes.
Yes. The Training step is designed specifically for this. By the end of the project your team will be able to update content, images, program pages, and posts without contacting the original builder. More advanced changes, plugin updates, system-level modifications, new integrations, are best handled through the Sunlight Monthly Retainer to protect the stability of what was built.
Timelines vary by complexity, but expectations are set clearly before development begins.
To test, refine, and prepare the site for launch with confidence.
Performance, accessibility, SEO readiness, usability, and cross-device compatibility.
Yes. Beta exists specifically for refinement and final adjustments.
We deploy the site carefully and verify everything is functioning as expected.
Yes. We train your team so you feel confident managing updates post-launch.
Every project includes one complimentary month of post-launch support to address any issues related to the launch.
After that period, we recommend continuing with the Sunlight Monthly Retainer for ongoing maintenance, updates, and monitoring to keep your site secure, stable, and performing well over time.
Yes. Core SEO elements like meta titles, descriptions, and schema are prepared before launch. Final steps such as canonical tags, analytics, search console setup, and redirects are completed after launch once the live domain is in place.
SEO is prepared before launch and completed after, intentionally, not reactively.
When the site is stable, tested, and your team feels ready to use it.
She is very responsive and able to handle all aspects of programming. The IFMA San Diego website won Excellence in Web Communications at our annual IFMA conference in 2018. I recommend Frances’ services without hesitation.
She has been a pleasure to work with and we truly could not have done it without her.
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