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Brand

Discover, define, and design a brand that captivates and connects with your ideal audience.

Branding Highlights

traditions

What Are Your Core Values And Traditions?

“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.” – Mahatma Gandhi Holidays are a time when families get together, share food, laughter and fun. There are festive traditions like…
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everyone has a story

Essential Elements of Powerful Brand Storytelling

Creating powerful brand storytelling is essential to building and sustaining a successful business. By crafting an engaging narrative, businesses can create a memorable image that consumers will latch onto. Creating a consistent brand image can help establish credibility and trust among your target audience. This can help them see you…
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startup business looking at their ecommerce site

7 Common Web Design Mistakes Small Businesses Make

You actually don’t need a lot of money to design a quality website. You can achieve fantastic results with nothing more than careful planning and some effort. However, we still frequently run into amateurish websites that fail to avoid these 7 common web design mistakes small businesses make. Carefully go…
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user experience

How Does User Experience (UX) Influence Behavior?

“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.” – Thomas Mann What is your name? Where were you born and raised? Do you speak multiple languages? How many siblings do you have? How do you prepare every morning? What kind of…
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many emojis showing people's emotions and behaviors

How Does Your Behavior Affect Your Reality?

Human behavior flows from three main sources: desire, emotion, and knowledge. – Plato Whenever you take action, you made a decision. Decisions come from choices or options that are present at that given time. But what made those options available in that moment? The answer is human behavior. From observation…
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who are you

Who Are You?

“A great business has to have a conscience. You have to know who you are and who you are not.” – Howard Schultz How do you define who you are? How do you differentiate yourself from whom you are not? How do you show who you are to others and…
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All Branding Insights & Inspiration

nametags

What’s In A Name?

“Experience is simply the name we give our mistakes.” – Oscar Wilde Branding is nothing without a name. Your business will not be known if no one identifies who you are. What makes a memorable name? What is the best…
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dynamic

Why Is It Better To Have A Dynamic Than A Static Website?

For information to be useful, it should be dynamic, searchable, and accessible. – Heather Brooke In this ever changing world, the easiest way to grow your business is to keep updating your website, share your thoughts in social media platforms…
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user experience

What Creates An Engaging Experience?

The two most engaging powers of an author are to make new things familiar, and familiar things new. – William Makepeace Thackeray Inventions, in general, are objects that already exist in humanity, but are combined to make something completely new.…
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puzzle

What Leads to Perfection and Imperfection?

“You have to make every single detail perfect and you have to limit the number of details.” – Jack Dorsey As mentioned on previous blog posts, simplicity is the key to an excellent user interface design. However, getting to the…
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Show Your True Personality and Worth

“There is a kind of beauty in imperfection.” – Conrad Hall As I contemplate what blog topic to write about especially a week before the holidays, my mind is full of random thoughts. These thoughts mainly consist of the fun…
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user interface

Part II: Why Is A User Interface Design Important?

Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs The way a design looks and feels like is only the first step to understanding a user interface. According to Principles…
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branding

Why and How Is Brand Identity Beneficial For Your Business?

It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story. – Patrick Rothfuss Knowing who you truly are will reveal…
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user interface

Part I: How to Improve Your Website’s User Interface?

A picture is worth a thousand words. An interface is worth a thousand pictures. – Ben Shneiderman The main goal of a business website is to attract new customers and to keep them involved in your business. In this busy…
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