San Diego Emerging Museum Professionals

Services Provided: Website Redesign, SEO Optimization, Accessibility, Performance Enhancement

San Diego Emerging Museum Professionals is a community that connects and supports museum professionals in the San Diego region. Their website already had a recognizable branding style, but the board wanted a smoother, easier way to manage content, especially events, without losing their established look.

Project Overview

We redesigned and rebuilt the SDEMP website to keep its existing branding theme while making it more user-friendly for both visitors and the board members who manage it. The goal was to make finding events, resources, and board information effortless, while simplifying the backend so updates could be done in minutes, not hours.

The Challenge

While the previous website captured SDEMP’s identity, it wasn’t easy to maintain. Adding events was a cumbersome process, and visitors sometimes struggled to find the information they needed. The board wanted to keep the site’s recognizable design but improve usability, accessibility, and performance across the board.

The Solution

We kept the branding intact but restructured the backend to make content management, especially event creation, fast and intuitive. Navigation was streamlined so visitors can quickly locate events, resources, and opportunities to get involved.

We also:

• Upgraded accessibility to meet ADA standards
• Improved SEO to increase visibility in search engines
• Optimized site speed for better mobile and desktop performance
• Built a custom board member section for easy updates without touching code

The Results

Since launch, SDEMP has seen:

• Faster site performance and a smoother experience on all devices
• More frequent event postings thanks to the simplified backend
• Increased engagement as visitors browse more resources and events
• A consistent brand presence that still feels familiar to their audience