Why This Exists

Websites rarely lose visibility because of what they say.

They lose visibility because of how they're built. If your site isn't structured in a way that search engines and AI tools can read, evaluate, and trust, it isn't being found the way it should be.

Most organizations discover this the wrong way: a funder who can't find them, a peer referral that goes cold because the site didn't hold up under research, or a search that shows another organization instead.

For organizations accountable to boards, funders, and the communities they serve, that kind of invisible gap carries real consequences.

Before deciding what to fix, we clarify what's actually broken.

Not what might help.

What's necessary.

What We Work Through

This is not an automated scan or a surface-level checklist.

It's a structured review across three layers that determine exactly how your site is performing, and where it isn't.

Together, we clarify:

How visible your site actually is

Not just in Google, but to the AI tools your audiences increasingly use to research organizations before making contact.

Where your credibility signals are breaking down

The trust indicators that search engines and AI engines use to evaluate whether your organization deserves to be surfaced, cited, or recommended.

What level of work is actually warranted

Whether the path forward is targeted implementation, ongoing care, or foundational structural work, and in what order.

You leave knowing exactly where your site stands and why.

The Three Layers of Review

Every audit covers three connected layers. Each one builds on the last.

SEO Foundations

The technical health of your site: how it's built, how fast it loads, how search engines crawl and index it, and whether your on-page structure is working in your favor or against it.

Why this matters:

If the foundation is compromised, no amount of content effort will compensate. These issues are often invisible to the organization and consequential to search engines.

AI Search Visibility

How your content is structured and marked up for AI-powered tools, including ChatGPT, Claude, Google AI Overviews, Gemini, and Perplexity, the tools your audiences increasingly use to research organizations before making contact.

Why this matters:

Traditional SEO and AI search visibility are not the same problem.

A site can rank reasonably in Google and still be invisible to AI tools. This layer addresses both.

E-E-A-T Signals

Experience, Expertise, Authoritativeness, and Trustworthiness - the credibility framework Google and AI engines use to evaluate whether an organization's site deserves to be surfaced, cited, or recommended.

Why this matters:

For mission-driven organizations, E-E-A-T isn't a technical checkbox.

Funders, partners, board members, and the public use these same signals, consciously or not, to assess whether your organization is credible.

If your site isn't communicating that clearly, your credibility gap is larger than it appears.

How the Audit Works

A clear, guided process that turns uncertainty into a documented picture of where your site stands, and what comes next.

Independent Review

Before our session, I conduct an in-depth review of your website across all three layers to understand exactly how your site is performing and where it isn't.

Written Report

You receive a clear PDF report with prioritized findings and a recommended path forward, delivered 48 hours before our working session so you have time to review the findings before we meet.

Working Session

We meet for 45 minutes to walk through the findings together, answer your questions, and confirm the right next step before anything moves forward.

Nothing moves forward until we've reviewed the findings together and you're confident in the direction.

The report is yours to keep and can inform your next step whether you continue with Goldlilys Media or another partner.

Who This Is For

This audit is designed for organizations that:

Have an existing website that is publicly live
Suspect their site isn't being found, but aren't sure where the breakdown is
Are preparing for a larger website decision and want to understand their current visibility before committing
Need a clear, documented picture of their SEO and AI search position to inform internal decisions or board conversations

If the question is why aren't we showing up, and the answer needs to be defensible to leadership, this is the right place to begin.

Investment

$2,000

This is a standalone diagnostic engagement that includes an independent review, a written PDF report, and a working session to walk through findings together.

A note on implementation

Implementation is optional after the audit, there is no obligation to continue. If implementation is needed, it must follow an audit completed with me, as the findings I act on need to be findings I can stand behind.

If we move forward, scope, timeline, and pricing are determined by what the audit finds. Nothing begins until we both agree on what's included.

Why This Step Matters

Visibility problems compound quietly.

When the right issues are identified and addressed in the right order, everything that follows becomes more effective: content efforts, design decisions, implementation work, and long-term credibility.

When the wrong issues are addressed first, or the right ones are missed entirely, even good work underperforms.

This audit ensures your next visibility decision is proportionate, documented, and grounded in what your site is actually doing.