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The Website Masterpiece Journey

A Website Built to Support Your Mission, Not Just Your Launch

The Website Masterpiece Journey is a clarity-first approach to building websites that support programs, revenue, and engagement, without rushing decisions or overbuilding too soon.

Choose the Package That Matches Your Needs

Each level is designed to support a different level of complexity, so your website can grow intentionally as your organization evolves.

🌿 Sprout Project

Build your foundation.

A thoughtfully designed website that establishes clarity, credibility, and trust, without complex systems or integrations.

Sprout focuses on structure, messaging, and presentation so your organization has a solid, professional digital presence to grow from.

Includes

  • Strategic page structure and content organization
  • Custom-designed page layouts
  • Contact forms and basic integrations
  • Mobile-responsive, easy-to-manage WordPress site
  • SEO, accessibility, performance, and email deliverability setup

Best for

Small businesses and nonprofits getting established or rebuilding their foundation without advanced functionality.

🌳 Growth Project (Most common choice)

Expand your reach.

A flexible website platform designed to actively support programs, revenue, and engagement, not just a place people visit, but a system people use.

Growth allows your website to evolve alongside your organization, supporting multiple goals, audiences, and offerings without locking you into rigid structures.

Includes

  • Strategic discovery and site architecture planning
  • Custom UX-driven layouts and scalable content architecture
  • Unlimited content types and flexible page structures
  • eCommerce, membership, directory, or learning platform setup (no migrations)
  • Secure payments, user accounts, and role-based access

Best for

Organizations ready to support revenue, programs, or community engagement through their website, without complex system integrations or data migrations.

🌸 Bloom Project

Scale without limits.

A custom digital platform engineered for organizations whose operations depend on integrated systems, complex data, or advanced workflows.

Bloom goes beyond a standard website, providing the engineering precision required to support enterprise-level functionality and long-term scalability.

Includes

  • Advanced discovery and technical architecture planning
  • Large-scale data and LMS migrations
  • Custom system integrations (CRMs, APIs, third-party platforms)
  • Automation workflows and custom dashboards
  • Multisite or multi-language implementations
  • Enterprise-grade performance, security, and scalability considerations

Best for

Established organizations with complex digital ecosystems, migration requirements, or system-level dependencies where a standard website approach would eventually break.

Not sure which level fits your goals or complexity?

Start with clarity before committing.

The 3 Phases of Every Website Masterpiece

Every project we take on follows our proven
Brand → Build → Beta process.

It’s a framework designed to bring curiosity, creativity, and connection into every step of your website’s transformation.

Brand

Discover the essence of your mission and audience.

Build

Lay the technical foundation for a fast, scalable website.
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Beta

Test, refine, and launch your masterpiece with confidence.

Our 9-Step Journey: From Vision to Launch

Every project follows the same clear progression, we simply adjust depth and complexity based on your needs.

Brand

01

Discover

Dive deep into your mission to uncover what makes your organization unique.
02

Define

Clarify your goals, values, and audience to create a clear strategy and site map.
03

Design

Transform ideas into visuals and messaging that capture your essence.

Build

04

Foundation

Set up a secure, scalable, and SEO-ready environment.
05

Framework

Develop clean layouts, content structures, and user flows.
06

Furnishings

Add your visuals, copy, and interactive elements that bring the site to life.

Beta

07

Testing

Optimize for speed, accessibility, and flawless functionality.
08

Tracking

Set up analytics and SEO & GEO tools to measure and improve.
09

Training

Teach your team how to confidently manage and update your website.
You don’t need to memorize the process, that’s our job.

Your role is clarity. Ours is execution.
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Our Pillars

Every masterpiece begins with curiosity, grows through creativity, and thrives on connection.

Curiosity

We ask the right questions before building anything.

Creativity

Design decisions are intentional and purposeful.

Connection

Websites should build trust and guide action.

The Website Masterpiece Journey FAQs

We clarify your goals, audience, and priorities so every design and build decision is intentional, not reactive.

Your input is most important here. Once clarity is established, we guide decisions to keep things efficient.

That’s expected. The Brand phase exists specifically to create that clarity before anything is built.

Yes. We work with existing assets and refine or extend them as needed.

No. It prevents delays later by avoiding rework and misalignment during Build.

We facilitate decisions using your goals and audience as the anchor, not personal preference.

Clear direction, site structure, and alignment, not abstract documents that sit unused.

We don’t recommend it. Skipping clarity often leads to costly changes later.

Every site is custom-built around your needs, not a template with swapped content.

Yes. Mobile responsiveness and usability are built into every decision.

Yes, within the agreed scope. Larger changes are evaluated intentionally to protect timelines and quality.

By anchoring decisions to the Brand phase and clearly defining what each project level supports.

We pause, reassess, and determine whether the project still fits the selected level.

Through structured development, optimization, and testing, not last-minute fixes.

Yes. You can manage content updates like texts, images, posts and pages. More advanced changes or system updates may require development support and are best handled through ongoing maintenance.

Timelines vary by complexity, but expectations are set clearly before development begins.

To test, refine, and prepare the site for launch with confidence.

Performance, accessibility, SEO readiness, usability, and cross-device compatibility.

Yes. Beta exists specifically for refinement and final adjustments.

We deploy the site carefully and verify everything is functioning as expected.

Yes. We train your team so you feel confident managing updates post-launch.

Every project includes one complimentary month of post-launch support to address any issues related to the launch.

After that period, we recommend continuing with the Sunlight Monthly Retainer for ongoing maintenance, updates, and monitoring to keep your site secure, stable, and performing well over time.

Yes. Core SEO elements like meta titles, descriptions, and schema are prepared before launch. Final steps such as canonical tags, analytics, search console setup, and redirects are completed after launch once the live domain is in place.

SEO is prepared before launch and completed after, intentionally, not reactively.

When the site is stable, tested, and your team feels ready to use it.

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Why Our Clients Love Us

Goldlilys Media The Website Masterpiece Journey

Ready to Begin Your Masterpiece Journey?

Choose the next step that fits where you are right now.
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