Overview
Warm Heart Senior Living is a licensed Residential Care Facility for the Elderly (RCFE) based in San Diego, CA. The home provides 24-hour, family-style care for seniors with compassion, gentleness, and dignity. The Founder wanted a website that would reflect his facility’s warmth, professionalism, and trustworthiness, while making it easy for families to schedule a visit.
The Challenge
Before working with Goldlilys Media, Warm Heart Senior Living had no online presence. Families searching for reliable senior care couldn’t easily find the facility or verify its credibility.
The main goals were to:
- Establish a peaceful, trustworthy online presence
- Highlight core services and facility photos
- Simplify communication through clear contact and visiting information
- Improve local visibility for senior care searches in San Diego
Our Approach
Because this was a new facility launch, we designed a one-page website that balanced emotional storytelling with essential information. The structure focused on clarity and empathy, allowing families to quickly find what matters most: safety, care, and trust.
Key Steps:
- Brand Alignment: Used warm orange and soft neutral tones to mirror the heart-centered name and create a welcoming, homelike atmosphere
- Content Strategy: Crafted concise and compassionate copy that emphasized peace of mind, certified caregivers, and the home’s small, personalized care model
- Service Clarity: Highlighted core offerings: Personal Care Assistance, Meal Preparation, Activities & Companionship, and 24-Hour Supervision
- Visual Trust: Facility-focused photography to showcase the cleanliness, spacious rooms, and homey ambiance
- SEO & GEO Optimization: Implemented Rank Math for search engine visibility and Generative Engine Optimization (GEO) for AI search readiness
- Local Schema Integration: Added structured data for AboutPage, LocalBusiness, and FAQPage to improve local rankings and appear in AI-generated overviews
The Solution
The final website delivers a calming, intuitive user experience that builds immediate trust with families.
Each section flows seamlessly:
Hero → About (Mission, Vision, Core Values) → Services → Facility Gallery → FAQs → Testimonials → Contact.
Visitors can quickly understand the care philosophy, view the home, and call or visit without friction.
Results
- Fully launched and optimized for SEO and AI search within one month
- Increased inquiries and phone calls from families seeking senior care
- Improved credibility and professionalism for licensing and referrals
- Streamlined content flow that guides visitors to schedule a tour
Tools & Tech Used
- WordPress + Breakdance Builder
- ACF (for flexible sections and global schema)
- Rank Math SEO + GEO optimization
- Custom PHP plugin for Global Schema automation
Final Thoughts
Warm Heart Senior Living’s website proves that even a one-page design can make a big emotional impact. By combining heartfelt messaging, clean visuals, and SEO best practices, Goldlilys Media helped create a digital presence that feels as caring and genuine as the home itself.
