If you want to increase your business's reach and grow its bottom line, you need to be aware of the two main marketing approaches: inbound and outbound. These two strategies are quite different in approach, and both have pros and cons. Understanding the differences between these two strategies can help you determine which one is best suited to the needs of your business and customers. With that in mind, today, we will discuss the difference between inbound and outbound marketing.
You choose which of these marketing features you want included in your website. Then decide from one of my marketing partnerships (in the right side of the services section) to help you create a content strategy to improve your SEO, increase your ranking and grow your business.
Have products or services to sell? Include an E-commerce feature fully configurable to your business/organization needs. Be in control of your shop. A customized website that fits your business/organization's ideals makes it more professional and stands out from other sellers on the market.
Email Marketing Campaigns
Want to refine sending out emails to groups of people or customers for different categories with personalized templates? We utilize email marketing tools such as Constant Contact or MailChimp as an addon to your website so that every option and schedule can be done all in one site.
Do you have videos stored in Youtube, Vimeo or straight from the server to display what your business/organization is about? Goldlilys Media includes video enhancements that match the theme of your website.
Search Engine Optimization (SEO)
Once you have chosen the marketing team, I will assist them to improve your SEO. We'll add the proper SEO techniques, Facebook Open Graphs code and Metatags to help get your site on the first page in Google, Yahoo and other search engines. We will either give you strategies on how to write your articles or blog posts or he/she will personally write it for you to save you time.
Last, but certainly not least, is the use of Social Media like Facebook, Google+, LinkedIn, and Twitter instant updates without retyping every information again to those platforms. All you need is to provide us the info to those existing accounts. We will also train you how to use Buffer to correctly time all of your blog posts when your target market is active on those platforms.
Creating powerful brand storytelling is essential to building and sustaining a successful business. By crafting an engaging narrative, businesses can create a memorable image that consumers will latch onto. Creating a consistent brand image can help establish credibility and trust among your target audience. This can help them see you as an industry leader and build trust and loyalty with your customer base.
Search engine optimization (SEO) never stays the same for long. Google rolls out a new update every couple of months, and sometimes, it can seem like you have to start learning what it's all about over again once it happens.
Of course, the changes they're making are for the better, and local searches are much more valuable now than they were a few years back. Still, keeping track of an ever-changing algorithm can get tiring. So, many people wonder if the importance of local SEO for small businesses is high enough for them to bother with it.
If you are interested in starting an ecommerce business, there has never been a better time to do it. More and more consumers are choosing to shop from the comfort of their homes. And it’s not just the holidays that are ripe with sales, meaning you could quickly recoup your startup costs and position your company for long-term success.
That said, launching an online store requires a lot of time and energy, and you must come at the process with a strategy. Goldlilys Media outlines these essential steps to starting an ecommerce business that flourishes:
If you are a small business owner, you may find yourself with less and less time to invest in your web-based projects. When this happens, your online presence will start to slip, resulting in lower traffic and, ultimately, fewer sales.
Does this sound like your present situation? Then it’s time to put these solutions to use. In doing so, you will see significant increases in interest for your website and online presence.
You actually don’t need a lot of money to design a quality website. You can achieve fantastic results with nothing more than careful planning and some effort. However, we still frequently run into amateurish websites that fail to avoid these 7 common web design mistakes small businesses make. Carefully go through our list and see how many of these you can recognize on your website.