Jenna Stenderup

Welcome to the Inspired Action Interview Series, where we spotlight partners and creatives who turn thoughtful ideas into meaningful action. In this episode, I’m joined by Jenna Stenderup, founder of SPOKE Strategies, who helps founders, consultants, and growing businesses make their expertise easier to find and trust across search and AI platforms.

Jenna shares how AI is reshaping the relationship between visibility and website traffic, what it actually takes to build digital authority beyond a checked SEO box, and why showing up as a real, credible human matters more than ever.

This conversation is for business owners, consultants, and mission-driven organizations who want their work to be found and trusted, by people and AI platforms alike, without losing the clarity of what they actually do.

✍️ About Jenna Stenderup – Founder, SPOKE Strategies

Jenna Stenderup is the founder of SPOKE Strategies. She helps founders, consultants, and growing businesses make their expertise easier to find and trust across search and AI platforms. With more than 15 years in marketing, PR, and content strategy, Jenna brings clarity to a space that can feel unnecessarily complicated. Her work connects a business’s website, content, and broader online presence so they tell a consistent, credible story.

⏱️ Chapters

• 0:00 – Introduction
• 0:29 – What inspired Jenna to do this work
• 1:21 – How AI-driven search is changing visibility
• 4:04 – Real digital authority vs. checking SEO boxes
• 7:03 – What mission-driven organizations often miss
• 9:14 – What “inspired action” means to Jenna
• 10:02 – How to work with Jenna
• 10:48 – Advice for aspiring strategists and content writers
• 11:49 – Closing

🤝 Work with Jenna

SPOKE Strategies helps founders and experts build an online presence that reflects the value of their work. Jenna looks at how a business shows up across its website, search results, and AI platforms, then helps identify what to clarify, strengthen, or create next. If your expertise has outgrown your online presence, book a complimentary 30-minute discovery call to talk through where you are and where to focus first.

💡 A Few Things Jenna Wants You to Know

• Your website matters, but it’s only one part of your online presence. Reviews, podcast conversations, speaking engagements, guest articles, and professional associations also help people discover and evaluate your expertise.
• You don’t need to show up everywhere. Focus on the places that make sense for your business, and make it easy for someone to understand what you do, who you help, and why they can trust you.
• Jenna shares short, practical videos on LinkedIn about ways business owners can strengthen their visibility in search and AI.