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Brand

Discover, define, and design a brand that captivates and connects with your ideal audience.

Branding Highlights

traditions

What Are Your Core Values And Traditions?

“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.” – Mahatma Gandhi Holidays are a time when families get together, share food, laughter and fun. There are festive traditions like…
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everyone has a story

Essential Elements of Powerful Brand Storytelling

Creating powerful brand storytelling is essential to building and sustaining a successful business. By crafting an engaging narrative, businesses can create a memorable image that consumers will latch onto. Creating a consistent brand image can help establish credibility and trust among your target audience. This can help them see you…
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startup business looking at their ecommerce site

7 Common Web Design Mistakes Small Businesses Make

You actually don’t need a lot of money to design a quality website. You can achieve fantastic results with nothing more than careful planning and some effort. However, we still frequently run into amateurish websites that fail to avoid these 7 common web design mistakes small businesses make. Carefully go…
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user experience

How Does User Experience (UX) Influence Behavior?

“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.” – Thomas Mann What is your name? Where were you born and raised? Do you speak multiple languages? How many siblings do you have? How do you prepare every morning? What kind of…
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many emojis showing people's emotions and behaviors

How Does Your Behavior Affect Your Reality?

Human behavior flows from three main sources: desire, emotion, and knowledge. – Plato Whenever you take action, you made a decision. Decisions come from choices or options that are present at that given time. But what made those options available in that moment? The answer is human behavior. From observation…
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who are you

Who Are You?

“A great business has to have a conscience. You have to know who you are and who you are not.” – Howard Schultz How do you define who you are? How do you differentiate yourself from whom you are not? How do you show who you are to others and…
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All Branding Insights & Inspiration

four seasons

Why Is Transformation Difficult Yet Significant?

First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination. – Napoleon Hill How do most define transformations? Is it the…
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change

What Differentiates You?

Be faithful to that which exists nowhere but in yourself- and thus make yourself indispensable. – André Gide Where you came from, how you were raised and what you do will complement the reasons why you are you. What makes…
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how to say hello in multiple languages culture

What Is The Beauty Of Your Culture?

If art is to nourish the roots of our culture, society must set the artist free to follow his vision wherever it takes him. – John F. Kennedy What is culture? Is it the holidays we celebrate? Or is it the type…
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board games like chess checkers

How and Why Is Business Like A Game?

Business is a game, played for fantastic stakes, and you are in competition with experts. If you want to win, you have to learn to be a master of the game. – Sidney Sheldon The best games in life have…
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culture map of the world

How To Create Solutions From Random Ideas?

Remember, where there is no solution, there is no problem. – Shimon Peres Everything exists in balance. A solution would not exist if there was no problem to begin with. This world full of human innovations comes with human mistakes.…
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target goal

Why Is Understanding, Not Just Knowing, Your Target Audience Essential?

Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand. – Chinese Proverb Knowing your audience is not enough. Understanding who they are, where they came from and why they are doing what they…
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storytelling

Why Is Your Story Meaningful?

The fact of storytelling hints at a fundamental human unease, hints at human imperfection. Where there is perfection there is no story to tell. – Ben Okri Every person has a story to tell. A story comes from a conflict…
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human body

How Do Websites Function Like A Human Body?

The human body is not a thing or substance, given, but a continuous creation. The human body is an energy system which is never a complete structure; never static; is in perpetual inner self-construction and self-destruction; we destroy in order…
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