Do you know your business’s brand identity? Some owners tend to overlook this very important aspect of their business. In fact, some companies go out of business without ever knowing what their brand identity was.
It’s a sad reality, but your business doesn’t have to suffer the same fate. You reading this now is a sign for you to start establishing this for your business. So in this post, we’ll talk about what brand identity is, how you can build it, why you need it in the first place.