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Brand

Discover, define, and design a brand that captivates and connects with your ideal audience.

Branding Highlights

traditions

What Are Your Core Values And Traditions?

“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.” – Mahatma Gandhi Holidays are a time when families get together, share food, laughter and fun. There are festive traditions like…
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everyone has a story

Essential Elements of Powerful Brand Storytelling

Creating powerful brand storytelling is essential to building and sustaining a successful business. By crafting an engaging narrative, businesses can create a memorable image that consumers will latch onto. Creating a consistent brand image can help establish credibility and trust among your target audience. This can help them see you…
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startup business looking at their ecommerce site

7 Common Web Design Mistakes Small Businesses Make

You actually don’t need a lot of money to design a quality website. You can achieve fantastic results with nothing more than careful planning and some effort. However, we still frequently run into amateurish websites that fail to avoid these 7 common web design mistakes small businesses make. Carefully go…
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user experience

How Does User Experience (UX) Influence Behavior?

“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.” – Thomas Mann What is your name? Where were you born and raised? Do you speak multiple languages? How many siblings do you have? How do you prepare every morning? What kind of…
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many emojis showing people's emotions and behaviors

How Does Your Behavior Affect Your Reality?

Human behavior flows from three main sources: desire, emotion, and knowledge. – Plato Whenever you take action, you made a decision. Decisions come from choices or options that are present at that given time. But what made those options available in that moment? The answer is human behavior. From observation…
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who are you

Who Are You?

“A great business has to have a conscience. You have to know who you are and who you are not.” – Howard Schultz How do you define who you are? How do you differentiate yourself from whom you are not? How do you show who you are to others and…
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All Branding Insights & Inspiration

Brand Identity

How To Create A Brand Identity That Stands Out

Do you know your business’s brand identity? Some owners tend to overlook this very important aspect of their business. In fact, some companies go out of business without ever knowing what their brand identity was. It’s a sad reality, but…
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burnt out

Burnt Out by 2020? How to Beat Stress and Keep Your Business Moving Forward

It’s been a tough year to be a business owner. Whether you’re starting a new business, trying to keep an established business afloat, or racing to keep up with pandemic-induced demand, COVID-19 has kept business owners on their toes —…
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bouncing back from covid

Bouncing Back: Tips and Resources for Entrepreneurs Who Closed Their Business During COVID-19

It’s an unfortunate truth that most entrepreneurs have to face: not every business idea will work out. Sometimes, no matter how well you plan or how much hard work you put into your dream, it just doesn’t pan out the…
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ai web

How AI-based Tools Have Changed IT | Top 7 Exceptional Tools of AI

The modernization of artificial intelligence raises essential questions in the debate about the transformation of the world: advancing AI is slowly penetrating people, their homes, and jobs, with an impact on the employment rate. Observing the harmful effects of artificial…
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investing next level

How Investing in Technology Can Take Small Businesses to the Next Level?

Many small business owners dream of finding simple and effective opportunities for growth.  If that sounds like something that you would enjoy, don’t overlook investing in technology.  There are certain options out there that are not only simple and effective,…
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design

Are You Worried That Your Website Is Outdated And Needs A New Look To Attract More Customers?

“A lot of things have happened since we made our original offer. It is outdated.” – Rafael Villaseca You look back throughout the years and ponder “where did all the time go”? Hopefully, your answer to that is “a lot…
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user experience

How Does User Experience (UX) Influence Behavior?

“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.” – Thomas Mann What is your name? Where were you born and raised? Do you speak multiple languages? How many siblings do you…
Read more
many emojis showing people's emotions and behaviors

How Does Your Behavior Affect Your Reality?

Human behavior flows from three main sources: desire, emotion, and knowledge. – Plato Whenever you take action, you made a decision. Decisions come from choices or options that are present at that given time. But what made those options available…
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