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Brand

Discover, define, and design a brand that captivates and connects with your ideal audience.

Branding Highlights

5 Website Trends to Watch in 2025 featured image

5 Website Trends to Watch in 2025

Observe trends, but don’t let them dictate. Innovate from what you see. – Richard Branson The digital landscape evolves quickly, and staying ahead of the curve is crucial for organizations that want to connect, inspire, and grow. In the early 2000s, the internet felt like a wild frontier. Businesses rushed…
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traditions

What Are Your Core Values And Traditions?

“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.” – Mahatma Gandhi Holidays are a time when families get together, share food, laughter and fun. There are festive traditions like…
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everyone has a story

Essential Elements of Powerful Brand Storytelling

Creating powerful brand storytelling is essential to building and sustaining a successful business. By crafting an engaging narrative, businesses can create a memorable image that consumers will latch onto. Creating a consistent brand image can help establish credibility and trust among your target audience. This can help them see you…
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startup business looking at their ecommerce site

7 Common Web Design Mistakes Small Businesses Make

You actually don’t need a lot of money to design a quality website. You can achieve fantastic results with nothing more than careful planning and some effort. However, we still frequently run into amateurish websites that fail to avoid these 7 common web design mistakes small businesses make. Carefully go…
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many emojis showing people's emotions and behaviors

How Does Your Behavior Affect Your Reality?

Human behavior flows from three main sources: desire, emotion, and knowledge. – Plato Whenever you take action, you made a decision. Decisions come from choices or options that are present at that given time. But what made those options available in that moment? The answer is human behavior. From observation…
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All Branding Insights & Inspiration

web based business

Make Your Web-Based Projects Stand Out

If you are a small business owner, you may find yourself with less and less time to invest in your web-based projects. When this happens, your online presence will start to slip, resulting in lower traffic and, ultimately, fewer sales.…
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Brand Identity

How To Create A Brand Identity That Stands Out

Do you know your business’s brand identity? Some owners tend to overlook this very important aspect of their business. In fact, some companies go out of business without ever knowing what their brand identity was. It’s a sad reality, but…
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